Gamification, the use of game elements such as points, badges, and leaderboards in non-game contexts, has become increasingly popular in organizations as a way to engage employees, promote learning, and motivate behavior change.
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Here are some examples of organizations that use gamification:
1. Duolingo – Gamifying learning
Duolingo is a language-learning app that uses gamification to make language learning fun and engaging. Users earn points and progress through levels as they complete lessons, and can compete with friends to see who can advance the fastest.
2. Nike – Gamifying fitness
Nike has used gamification in its Nike+ app, which tracks users’ running and fitness activities. Users can earn badges and compete with friends to reach fitness goals, which helps to motivate them to stay active.
3. Starbucks – Gamifying customer retention
Starbucks uses gamification in its loyalty program, which rewards customers with stars for purchases. Customers can progress through different levels of membership and earn rewards such as free drinks and food.
4. Salesforce – Gamification in the workspace
Salesforce uses gamification in its sales software to motivate salespeople to meet their targets. Salespeople earn points for completing tasks such as making calls and closing deals, and can compete with colleagues to see who can earn the most points.
5. Microsoft – Microsoft uses gamification in its educational software, Minecraft: Education Edition. The game-based learning platform allows students to learn subjects such as coding and history through gameplay, making learning fun and engaging.
6. United Healthcare – United Healthcare uses gamification in its wellness program, which promotes healthy behaviors such as exercise and healthy eating. Users can earn points for completing healthy activities and can compete with friends and colleagues to see who can earn the most points.
7. The US Army – The US Army also gamifys its recruitment process, with a series of interactive games and simulations designed to give potential recruits a taste of military life. The games help to engage potential recruits and give them a sense of the challenges and rewards of military service.
These are just a few examples of the many organizations that are using gamification to engage employees, promote learning, and motivate behavior change.
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