Game addiction is probably one of the worst addictions you would ever crave for in your kids or yourself, however, like many other addictions, it takes more than what met the eye to discourage an addict from the act.
If you are seriously troubled with placing your products on the tables of all and sundry, your products are not getting the right traction as you expected and your returns do not commensurate with what you have invested in time, money and labor towards creating your ‘world-class’ product.
You probably need to engage in more games or study game addicts and bring these concepts to your business.
These studies are what I have compiled for you in this post.
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Addiction goes beyond the ability to logically explain reasons of committing oneself to a cause or duty. It goes beyond logic and emotion, the brain has been automatically wired to always engage in the activity.
Such activities could have a negative impact on the physical and mental well being while others would improve it.
A bitter tale of addiction
I was told a story of a distant family who stayed far away. The family is blessed with two beautiful girls that were born with a silver spoon. They schooled in the best schools and afforded a life of luxury.
They were further bolstered with the proximity of a fast-food restaurant in their neighborhood. The two girls were well known by almost all the staff as they were regular early morning customers, their favourite, spiced sausage.
They were oblivious of the fact that they were already addicted to these until they lost the bread-winner of the family at such an early age, the early morning joy of running to the restaurant collapsed as they had to start cutting costs to adapt to a new life without their rich father.
How to create customer loyalty and addiction to your product
There are very few products that people want to be associated with, ShopRite customers would probably keep reusing the customized polythene bag from the mall than other nylon bags, e get why.
Add side attractions
Addiction in games does not come solely from finishing quests and taking down fearsome bosses, addictive games have attached extras like leaderboard, spinning table, etc., to keep you on the game console for almost forever.
How for your business
I wanted to change apartments some time ago and right at the entrance, I saw a fast-food with a table tennis stand. I quickly made an inquiry and they told me that table tennis is free for all customers. Trust me I tasted their food just to play table tennis. I saw it as a bonus. Who does not like bonuses?
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Filling stations now have minimarkets and fast-food for travelers to pick up one or two stuff after a long ride. Some saloons offer manicure and pedicure services at discounted rates for customers coming to make hair and also a stand-alone service.
Connect with the RIGHT customer
Game players are Kings in their own right and as such, they want to be associated with the best of territories. Game players prefer to niche on a particular type of game.
There are a plethora of games out there and different forms of playing, some game players prefer players with PC keyboard while others prefer using a game console, it’s a matter of choice.
Customers are kings in their own right, you only have to create a befitting territory to match. You can be the silliest of all products, however, with the right VOICE to connect and the right MEDIUM, you would make great sales.
Conclusion on products addiction
To make your mark, you have to make your product be the bridge between where your customers are and where they want to be. Your customer wants to be silkier; they buy silkier products.
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They want to be rugged; they buy rugged products. Do not be selfish to create a product that would only make you feel better unless you want to be the sole consumer of your product.
Ask yourself these questions;
Who are my trying to satisfy? Why would they want to be satisfied? What have they been using as an alternative? Why would they leave that for your own product or service? If you can genuinely answer these now move to these. How would you communicate with them, where are they?
Place your comments below, feel free to share your thoughts and ideas on this topic.
Thank you for your time reading through.